Family First is an Italian brand launched in 2015, with a strong bound to a preppy aesthetic and style.
With a 100% Italian production and a high level of attention to detail the brand encapsulates the timeless essence of heritage and refinement in each collection. We handled the casting and styling for Family First's FW23 fashion show during Milan's Fashion Week, by choosing the models, garments, and organization of the fashion show, all while maintaining their heritage and aesthetic as a main character for this presentation.