PACHA 1973

@pacha.collection Instagram managed by 282us

DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / DIGITAL CAMPAIGNS / CASTING / STYLING / PRODUCTION / LOCATION SCOUTING / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING

Pacha, one of the most emblematic nightclubs in the world, being a pionee since 1973 in the music and nightlife scene, celebrates 50 years of opening in Ibiza. As part of the celebration, some garments were launched within this new line with commemorative images and phrases, combining the pure Ibizan spirit with the authenticity and spontaneity of the style that has always characterized Pacha.

Creative Direction
282US

Styling
282US

Production
282US

Videomaker
THE DELIVERY GUYS

Photographer
DAVE MASOTTI

Make up
SMACK IBIZA

The concept of this line is a celebration of Pacha's legacy and history by returning to the
roots and inspiration from which this concept was born. The island of Ibiza continues to be
the protagonist within the prints and references of this new line.

2023

282US

The 1973 line maintains carefree spirit very present in the early days of nightlife on the island. Communicating through a series of photographs and videos, the essence and history of Pacha, through a love letter dedicated to Ibiza.

Creative Direction
282US

Styling
282US

Production
282US

VIDEO CAMPAIGN

We curated Pacha 1973's art direction, handling the casting, styling, production, and location scouting for the creation of photos and videos to promote their new launches. We managed all the creative and production processes, including the concept development and graphic design. We curate their IG profile: @pacha_collection, which is shared with all Pacha’s fashion lines. We create content such as stories and posts, we do the copywriting and post regularly.

PACHA CHERRIES MORE PROJECTS

SHOPPING CART

ORDER SUMMARY

title

PACHA 1973