KOBF x PACHA

@kidsofbrokenfuture Instagram managed by 282us

DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / PACKAGING / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / DIGITAL CAMPAIGNS / CASTING / STYLING / PRODUCTION / ECOMMERCE / STILL LIFE / BRAND AWARENESS / COMMUNITY BUILDING / PR / PLACEMENTS /EVENTS / PRODUCTION

KIDSOFBROKENFUTURE - KOBF - is a sustainable and contemporary brand with a strong and irreverent aesthetic, worn by celebrities and influencers. KOFB aims to create a change in the industry and lead by example through its green yet irreverent message. Pacha is a lifestyle and entertainment brand which
specializes in nightlife, developing through the years different sub brands such as clothing and accessories. This collaboration was born to create a new clothing line for Pacha with a more contemporary and fashionable style.

Creative Direction
282US

Styling
282US

Production
282US

Videomaker
SWEDISH FLAMINGO

Photographer
MATTIA GUOLO

Hair stylist and Hair
BIANCA BAGNOLI

We managed the whole design and production process, until the garments and packaging until the garments and packaging were ready to be sold to be sold both online and at Pacha stores. For this collab, apart from the design phase, we also worked on the art direction, creating content such as photos and videos to promote the launch of the latest collabs, taking care of the casting, production, styling, and location scouting.

2023

282US

Creative Direction
282US

Styling
282US

Production
282US

To promote the collaboration and first launch we did a custom-made experience at Ibiza alongside Pacha and KOBF, inviting a series of influencers to create content and hype around the new launch. We handled the organization of the experience, the placements, the research of the influencers, the content creation and posting on social media, production, and planning. After analyzing the brand's target, we developed strategies to create awareness and to promote the brand with different placements and seedings to make the community grow.